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Jay R. Brooks on Beer
Updated: 11 weeks 6 days ago

Beer In Ads #67: Guinness’ Why Was The Hatter Mad?

Wed, 2010-03-17 21:11
Wednesday’s ad, since it’s St. Patrick’s Day, is for Guinness, but I wanted to pick one that wasn’t by John Gilroy. This one is a spoof of Alice in Wonderland from I don’t know when. The art is similar, of course, but it seems later. Beginning in 1903, numerous films have been made based on [...]
Categories: Beer Blogs

Anderson Valley Brewery Sold

Wed, 2010-03-17 08:56
There have been rumors floating around for a few months now, and it’s been no secret that owner Ken Allen has been trying to sell his Anderson Valley Brewery for several years. According to the North Bay Business Journal, it looks like a sale is now official. The terms have not been disclosed, but pending [...]
Categories: Beer Blogs

Beer In Ads #66: Tuborg’s Thirsty Man

Tue, 2010-03-16 10:50
Tuesday’s ad is a favorite of a friend of mine, Christian Kazakoff — who’s the head brewer at Iron Springs Pub & Brewery — and is for the Danish beer Tuborg. I got an e-mail from Christian last night about how much he’s enjoying my “Beer In Advertising” series and sharing with me his personal [...]
Categories: Beer Blogs

They Said It Couldn’t Be Done

Tue, 2010-03-16 09:29
Since it’s St. Patrick’s Day tomorrow and for most people that means Guinness, here’s a little reminder of something in Guinness’ recent past that I imagine they’d rather remained buried. But it’s just too funny not to share. In 1979, Guinness released a low-calorie beer they called “Guinness Light.” According to Ireland Fun Facts, “people [...]
Categories: Beer Blogs

Beer In Ads #65: Thirsty Moon Beer

Mon, 2010-03-15 14:31
Monday’s ad is an attempt to contrast Friday’s, which you may recall was the Girl in the Moon for Miller High Life. I don’t know much about this ad. It appears to be from Germany but looks not at all like a typical ad for a German beer. In this case, instead of the girl [...]
Categories: Beer Blogs

Beer, Health & Nutrition

Mon, 2010-03-15 10:28
There’s a nice article by the nutrition correspondent for Ask Men, Simon McNeil, entitled The Health Benefits of Beer. There’s no new ground covered, but he does offer a good overview of recent findings showing that beer is healthier for us — in moderation of course — than previously believed. It’s also great to see [...]
Categories: Beer Blogs

Odonata Website Launched

Mon, 2010-03-15 10:19
Sacramento’s newest brewery, Odonata Beer. Co. — recently founded by formed Sacramento Brewing’s Peter Hoey and former DRAFT magazine beer director Rick Sellers — has just launched their new website, which for months has been essentially wallpaper. For updates, there’s also the brewery blog, too. You can also get a look at the now-approved label [...]
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The Cult of Beers Next Session Topic

Mon, 2010-03-15 08:54
Our next Session is a little less than three weeks away, but it’s not to early to start thinking about it. The topic chosen by our host, Beer Search Party, is cult beers; those beers that are in short supply, high demand and often require going to great lengths to acquire. Here’s how our host, Sean [...]
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National Action Alert: Help Craft Brewers Reduce Taxes

Mon, 2010-03-15 08:15
If you’re a regular Bulletin reader, you’ve already seen me rant about how unfairly taxes are levied on the brewing industry, who has to pay more taxes than any other product sold in America, except tobacco. With the help and support of the Brewers Association, H.R. 4278 has been introduced into thee U.S. House of [...]
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Food Hates You, Too

Sun, 2010-03-14 12:48
Every Sunday I take the kids to the library. I’m a voracious reader, and I’m grateful to an aunt, and to some extent my mother, for instilling in me that passion for books and literature. So it’s very important to me that I try to do the same for my own kids, and so far [...]
Categories: Beer Blogs

Beer In Art #69: Alex Caldwell’s Typographic Beer Destinations

Sun, 2010-03-14 10:21
Today’s work of art was originally created while Alex Caldwell was still in college, a project presumably for one of his classes at Philadelphia University. It’s called Typographic Beer Destinations and tells the story in type of a journey from home to Philadelphia. But not just any journey, a trip involving stops at beer destination every [...]
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Guinness Ad #9: It’s A Poor Fish

Sat, 2010-03-13 21:27
Our ninth Guinness poster by John Gilroy features a frustrated goldfish who can’t reach a pint of Guinness just outside his fishbowl. Under the “Guinness For Strength” banner, it also uses the curious tagline. “It’s a poor fish that never has a Guinness.” Share and Enjoy:
Categories: Beer Blogs

Redesign Newcastle’s Label

Sat, 2010-03-13 14:48
Whatever your feelings about Newcastle Brown Ale, it is perceived as one of the classic English brown ales and its label is one of the most recognizable. So I was surprised to see that Newcastle is sponsoring a contest to redesign their iconic label. The contest is known as Your Beer Your Label and gives [...]
Categories: Beer Blogs

Beer In Ads #64: Miller High Life Witch

Fri, 2010-03-12 23:28
Friday’s ad is for Miller High Life featuring the “Girl in the Moon,” which was originally created in the early 1900’s by an unknown artist. The beer itself debuted in 1903 and was advertised with the girl in the moon from the beginning, though to me she looks more like a witch. I think it’s [...]
Categories: Beer Blogs

Backlash Brewing In Pennsylvania

Fri, 2010-03-12 10:45
After the furor caused by the state police raids on three Philadelphia bars, and a subsequent raid on a beer distributor, there does appear to be a backlash coming. Several people predicted that was one possible outcome — I believe Don and Lew both mentioned it — and now it may indeed be playing out [...]
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Bill Hicks Movie Coming

Fri, 2010-03-12 10:13
Please indulge me for a moment as I go off topic, beery news will follow. Regular Bulletin readers will know I’m a huge fan of the late stand-up comedian Bill Hicks, who died in 1994. Even though he’s been gone 16 years, his comedy is as fresh and relevant as it was then, a testament [...]
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Beer In Ads #63: Shiner’s Brewery Workers

Thu, 2010-03-11 23:38
Thursday’s ad is for the Spoetzl Brewery, makers of Shiner Bock. Today is their 101st anniversary. This isn’t too old, but I like the concept of it. It has an old-time look and feel to it and it’s part of a larger series that focuses on the actual brewery workers. If you’ve ever been to [...]
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Senator Asks Military To Let Fighting Soldiers Drink Beer

Thu, 2010-03-11 22:23
Since we’ve been in the Middle East and Afghanistan, we’ve struggled with how to keep our soldiers happy and yet respect local laws and customs. In March of 2006, General Abizaid of the U.S. Central Command, signed General Order No. 1 to help clarify and determine how our men and women fighting overseas are permitted [...]
Categories: Beer Blogs

More On 2nd Raid Of Pennsylvania Distributor

Thu, 2010-03-11 09:22
Yesterday on Don Russell’s Beer Radar, he had the basic information on a second raid by the PLCB and Pennsylvania State Troopers. As promised, a fuller account was published today, with additional reporting by Bob Warner, in the Philadelphia Daily News. Here’s the account, entitled In Another Raid, State Police Hit Beer Distributor, Origlio’s, in [...]
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Beer In Ads #62: Brewer’s Best, Remember The Name …

Wed, 2010-03-10 21:13
Wednesday’s ad is for a presumably short-lived New York City brewery, Brewer’s Best Associates, Inc., which was located at 620 Fifth Avenue. The ad for their Pilsener Beer is from 1947. The normally authoritative American Breweries II doesn’t even have a listing for the brewery, which is odd. It’s the first time I’ve looked up [...]
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